TikTok has been used as a medium of advertising for a while now. On Thursday, Tik Tok launched ‘Tik Tok For Business’ ,exclusively for marketers, which aims at giving marketers a platform to showcase their brand or product in a creative manner and tap a larger audience through their ad campaigns. The platform will offer a range of already existing marketing tools and solutions in its various ad formats such as in-feed videos, brand takeovers, branded lens and hashtag challenges under one single roof.
In-Feed videos are videos that can be up to 60 seconds long, with sound playing in the background. Brand Takeover is one of the most expensive ad-purchasing options. It’s a full-screen ad that appears whenever a user opens TikTok for the first time. A brand takeover can either be a three-five second GIF or even an image or a video. Next, the Hashtag challenge helps the TikTok community to create content around a hashtag of their choice. Hashtags are majorly being used to obtain outreach on Social Media. This even includes Hashtag Plus, which adds a shopping feature. Lastly, coming to Branded Lens, it allows the user to add a brand or product to a video in a 2D, 3D or even AR format, either as a background or in the foreground. Branded lens bring 3D objects and face filters to users. Lenses have been a core feature of Snapchat. The new AR Brand Effect has been added to TikTok for Business that is expected to pose a challenge to the Snapchat Sponsored Lens and World Lens AR formats. Read More