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As per the latest research report performed by Brand Directory, Apple stands as the world’s most valuable brand in 2022. Brand Directory estimates the valuation of the Cupertino based tech giant to be at $355.1 billion. This valuation is according to the calculations of the research firm. It does not reflect Apple’s market cap.
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According to the Millward Brown annual BrandZ study, Apple, hailed by the same study as the Most Valuable Brand for the past three years, loses to Google for Most Valuable Brand 2014. It has been speculated that Google has been fast gaining on Apple in the past year and this year it finally overtook the tech giant. Read More