Instagram Remix Feature Not Exclusive to Reels, Expanded to All Videos

Instagram Remix feature introduced. Image of mobile screen with miscellaneous app, Instagram in focus.

Instagram, the Meta-owned image based social media platform, announces that it will be expanding the Instagram Remix feature to all public videos on their platform. They had first introduced the feature in 2021 for the short-video format available on Instagram, called Instagram Reels. Using this feature, a creator can ‘remix’ their own video with existing Instagram Reels by themselves or by other users. Therefore, the final outcome appears like a split view. Thus viewers are able to watch a stitched together version of both the short clips. As per the latest Instagram update, users can now use the Instagram Remix with more functionalities. Users can now create remixes with regular Instagram videos which are publicly posted. Moreover, the update will bring a longer time limit.

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Instagram to Prioritize Reels in 2022

In the upcoming new year of 2022, Instagram is going to be focusing primarily on video content. This strategy by the company includes an emphasis on the “Reels” feature offered by them. Adam Mosseri, Instagram’s head, has stated in a video message that the photo sharing platform intends to double down on video and focus on Reels in 2022. Mosseri also mentioned that the Meta-owned company intends to consolidate its video products around Reels and plans to continue growing that product.

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