In the upcoming new year of 2022, Instagram is going to be focusing primarily on video content. This strategy by the company includes an emphasis on the “Reels” feature offered by them. Adam Mosseri, Instagram’s head, has stated in a video message that the photo sharing platform intends to double down on video and focus on Reels in 2022. Mosseri also mentioned that the Meta-owned company intends to consolidate its video products around Reels and plans to continue growing that product.
“We are going to have to rethink what Instagram is because the world is changing quickly and we’re going to have to change with it,” said Mosseri in his statement.
Mosseri has also stated that Instagram will be introducing more monetization tools to help content creators make a living. He has also said that Instagram intends to focus on messaging and transparency in 2022. Moreover, Instagram will be doubling down on its work on controls. Earlier in December 2021, Instagram had made the announcement that it will be adding parental controls to the app by March 2022.
In his statement, Mosseri highlighted the updates that the photo sharing platform has made in 2021 that are centered around giving Instagram users more control over their experience on the platform. He has highlighted features such as sensitive content controls, the ability to hide total like counts, as well as Hidden Words in direct messages. He has said that the platform will reintroduce a version of the chronological feed in 2022.
In October 2021, Instagram had rebranded the feature of IGTV, combining IGTV videos and video feeds into a single tab called Instagram TV. Now, Instagram allows users of the platform to watch and upload videos with time duration up to 60 minutes into the main app. The company had previously noted that this new video format will make it easier for their users to discover new video content. While watching video content on Instagram, users can now tap anywhere on the video to enter full screen mode. Viewers may also continue scrolling in order to discover new video content from creators that might catch their interest.
Instagram now reiterates what it said in July 2021. Earlier in 2021, Mosseri had commented, “We’re no longer a photo-sharing app or a square photo-sharing app. Let’s be honest, there’s some really serious competition right now. TikTok is huge, YouTube is even bigger, and there are lots of other upstarts as well. People are looking to Instagram to be entertained, there’s stiff competition and there’s more to do. We have to embrace that, and that means change.” He had mentioned that Instagram has been trying to build new experiences in four different areas, namely creators, video, shopping, and messaging.