Apple App Store Guidelines Saved Users $1.5 Billion

According to Apple, the timely discovery of fraud Apps and doubtful actions by the developers has saved $1.5 billion of the users. This amount could have used for fraud transactions in 2020. Before an App gets into the App Store, it has to go through a very strong review process. Also, any App update has to go through this review process before coming up on the App Store. Apple has shared detailed data on fraud prevention by the App Review Team. This has helped keep more than a million dangerous Apps from entering the App Store. There are more than 1.8 million Apps present in the Apple App Store. The company has shown that the security measures have stopped stolen cards from making transactions, Apps that change their usage after the first review process for App Store listing, account frauds by users and developers as well as fraudulent reviews.

The App Store rules are very strict when it comes to privacy, security, and spam. The US tech giant has said that more than 48,000 Apps were declined because they had hidden or undocumented features. The team also rejected more than 1,50,000 Apps because they were spam or copying popular Apps or were misleading the users into believing something else which they were not. Apart from this, 2,15,000 Apps had violated the privacy policy guidelines and hence were rejected. Keeping all this aside, the biggest information that has come to light from the data released by apple is that these security measures have saved users about $1.5 billion which could have been lost due to fraudulent transactions. Also, more than 3 million stolen credit cards and debit cards were stopped for making transactions on the App Store. Other impressive actions include stoppage of about 1 million user accounts from making transactions, deactivation of 244 million customer accounts, rejection of 424 million account creation attempts, and termination of 470,000 developer accounts due to violation of App Store guidelines.

Apple said, “Apple has rejected or removed Apps that switched functionality after initial review to become real-money gambling apps, predatory loan issuers, and pornography hubs; used in-game signals to facilitate drug purchasing; and rewarded users for broadcasting illicit and pornographic content via video chat.” 95,000 Apps were rejected because they wanted more information from the users than required and also mishandled the data they had. Apple has always focused on the privacy of the users and time and again introduced new features to strengthen it. New Privacy labels for all Apps on the App Store and the addition of the App Tracking Transparency were two recent features introduced recently by the company to strengthen the privacy factors.