Instagram live videos have taken off immensely amidst the pandemic and the company is now looking forward to adding the concept on fan badges onto live streams done by the influencers and content creators on the app.
The company is planning to roll out the feature initially to a group of approximately 50,000 creators, who will then be able to provide their fans with the option to pay a premium and receive a special fan badge against their name in the comment section during live streams. This will allow the fans to stand out and show their support towards the creators and influencers.
Instagram users will be provided with 3 optional plans for the fan badge of $0.99, $1.99, or $4.99. As an attempt to get the ball rolling, Instagram will match the creator earnings from badge purchases during live videos.
“Creators push culture forward. Many of them dedicate their life to this, and it’s so important to us that they have easy ways to make money from their content,” said Instagram COO Justin Osofsky. “These are additional steps in our work to make Instagram the single best place for creators to tell their story, grow their audience, and make a living,” she added.