The trillion-dollar company, Apple, has recently launched a television channel exclusively for music videos. Apple described it as a “free 24-hour curated live stream of videos including exclusive music video premieres, live shows and events plus more.” This feature is only available for US users currently.
The Apple Music TV is accessible under the “browse” tab on Apple Music and Apple TV. Although Apple already provides users with music videos under the browse tab on Apple Music, the Apple Music TV is seeming to emerge as more of a competitor to video streaming site: YouTube. The company is also pursuing to launch exclusive music videos on the streaming channel.
Introducing Apple Music TV: a free 24-hour curated livestream of videos including exclusive music video premieres, live shows and events plus more.
— Apple Music (@AppleMusic) October 19, 2020
As per The Verge, Apple Music TV will be hosting video premiers every Friday at noon (12PM ET). Apple is also looking forward to annexing original content over the years, such as concert films and interviews. They are reportedly planning to debut 777 by Japanese artist Joji and by American hip-hop star Saint Jhn.