A number of developers have come together to form the Coalition for App Fairness that opposes Apple’s App Store policies. The coalition is non-profit and is intended to coordinate efforts to do battle with Apple. The founding members consist of Epic Games, Spotify, and Tile. Interestingly, all of these three companies are involved in high-profile disputes with Apple.
The coalition has accused the Cupertino company of ‘taxing consumers’ and ‘crushing innovation’ which will only add to the antitrust pressure that Apple is currently facing.
Every day, Apple taxes consumers and crushes innovation. The Coalition for App Fairness is an independent nonprofit organization founded by industry-leading companies to advocate for freedom of choice and fair competition across the app ecosystem.
The founding members consist:
- Epic Games
- European Publishers Council
- News Media Europe
The coalition argues that Apple makes $15B a year from app commissions, and contrasts the 30% cut with the 5% maximum charged by payment providers. On the other hand, Apple’s argument is likely to be that it isn’t just a payment provider but also hosts apps, meets all delivery costs, and markets apps to consumers. It can also be credited for creating the platform that enabled developers to sell to its customers.
The coalition is inviting all developers, irrespective of their sizes, to join. All you require is to have at least one app in the App Store.
This is an open call to all developers, big and small, to join us – and together we will fight back against the monopolist control of the app ecosystem by Apple.
It claims to have three primary goals: to get rid of anti-competitive policies, Apple’s 30% commission, and have an alternative app source developed for consumers.
Carefully Crafted Anti-Competitive Policies. Apple uses its control of the iOS operating system to favor itself by controlling the products and features that are available to consumers. The company requires equipment manufacturers to limit options, forces developers tO sell through its App Store, and even steals ideas from competitors.
30% “App Tax” on Creators & Consumers. For most purchases made within the App Store, Apple takes 30% of the purchase price. No other transaction fee -in any industry comes close. This app tax cuts deeply into consumer purchasing power and developer revenue. This app tax is especially unfair when it is imposed on apps that compete directly with those sold by Apple, driving up their prices and putting them at a distinct competitive advantage.
No Consumer Freedom. If consumers want to use a modern mobile device, Apple levies a tax that no one can avoid. No competition, no options, no recourse. The Apple App Store policies are prisons that consumers are required to pay for and that developers cannot escape.
The coalition then expands on this with 10 principles it believes should apply to any app store.
A similar organization was formed back in April with a similar name and objective: the App Coalition. But it looks like the developers behind the Coalition for App Fairness wanted to ensure that they have control of the agenda and thus proceeded with creating an organization similar to the one that already exists.