Google will start adding badges to websites that load slowly on Chrome so that users are aware which sites are capable of loading slower or faster. The company will consider many aspects while badging a site such as the historical load latencies, the device hardware and also network connectivity.
Usually, when we open a Chrome browser and search for something, we don’t know whether it will load slow or fast as there is no indication on the page about it. Thus, Chrome will implement a specific badge that will come in different forms based on the situation of the site which will clearly indicate the loading speed for that page.
The feature is currently in the testing stages and not yet available for everyone. But, it will be pretty handy for regular Chrome users who largely depend on it for everyday browsing. Google is also experimenting with a splash screen/loading progress bar that will turn green or red when the site loading speed is either fast or slow. The Google Chrome team is also trying to identify the sites that may load slowly due to some specific reasons and mark them individually.
Google spoke in depth about this in their blog post and said that they are building out speed badging in close collaboration with other teams exploring labelling the quality of experiences at Google and they are being very mindful with their approach to setting the bar for what is considered a good user experience and hope to land on something that is practically achievable by all developers.