Google has launched a new extension for Google Chrome that will block advertisers from tracking Web surfing habits. Most pages scan user web surfing habits and location to offer personalized advertisements that are most relevant.
With Keep My Opt-Outs, Google plans to use persistent cookie opt-out that would prevent websites from tracking your surfing habits and you’d have more privacy. Installing this extension won’t stop advertisements from being displayed on websites. Your personal data won’t be collected and the advertisements displayed are likely to be less relevant.
“Importantly, we’ve designed the extension so that it should not otherwise interfere with your web browsing experience or website functionality. This new feature gives you significant control without compromising the revenue that fuels the web content that we all consume every day.”, said Google.