TikTok For Business: A Platform Exclusively For Marketers

TikTok has been used as a medium of advertising for a while now. On Thursday, Tik Tok launched ‘Tik Tok For Business’ ,exclusively for marketers, which aims at giving marketers a platform to showcase their brand or product in a creative manner and tap a larger audience through their ad campaigns. The platform will offer a range of already existing marketing tools and solutions in its various ad formats such as in-feed videos, brand takeovers, branded lens and hashtag challenges under one single roof.

In-Feed videos are videos that can be up to 60 seconds long, with sound playing in the background. Brand Takeover is one of the most expensive ad-purchasing options. It’s a full-screen ad that appears whenever a user opens TikTok for the first time. A brand takeover can either be a three-five second GIF or even an image or a video. Next, the Hashtag challenge helps the TikTok community to create content around a hashtag of their choice. Hashtags are majorly being used to obtain outreach on Social Media. This even includes Hashtag Plus, which adds a shopping feature. Lastly, coming to Branded Lens, it allows the user to add a brand or product to a video in a 2D, 3D or even AR format, either as a background or in the foreground. Branded lens bring 3D objects and face filters to users. Lenses have been a core feature of Snapchat. The new AR Brand Effect has been added to TikTok for Business that is expected to pose a challenge to the Snapchat Sponsored Lens and World Lens AR formats.  Read More

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Mitron App May Soon Make Its Come Back On Google Play Store

Mitron-Google-Play-StoreEarlier, Mitron App was removed from Google Play Store for violating its terms and conditions in accordance with user privacy breach. The App which is an Indian alternative for TikTok gained immense popularity overnight and had over 5 million downloads in a short span of time. It was stated earlier that the reason behind the application being taken down was the privacy policy. Users could not find a way around deleting their account. All they could do is either log out or uninstall the Application. Read More

TikTok Testing Profile Redesigns That Look Very Similar To Instagram

TikTok is one of the hottest apps on the planet right now. The youth especially, have been really crazy over this video content platform. You must have seen a plethora of video skits and other viral videos originating from TikTok. It’s been reported that currently, TikTok plans to have a redesign in mind. The redesign aims to give users many more ways to personalize and engage with their profiles. Read More

Music App ‘Resso’ By TikTok’s Parent Company ByteDance Launched In India

ByteDance, TikTok owner, has launched a new music streaming service named Resso in India which is now available for download on both Android and iOS. The company became very famous for the short video format App TikTok and has since then gained immense popularity with millions of people using this service around the globe. Read More

TikTok Makers Are Coming Up With A Free Music Streaming App

ByteDance, the Chinese company behind the popular App TikTok is planning to build a music streaming App which will support free and paid subscription models. The venture into the music space will be highly challenging considering the established players like Spotify, Apple Music, Pandora among others. Still, the users of TikTok will surely be waiting for the launch and get their hands on this music service. Read More