Apple Imposes New Tracking Restrictions In Safari 11

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Some advertisers are showing their discontent against the new feature, which Apple incorporated in Safari 11. This discontent have been in the form of an an open letter to Apple. The new feature, which have been incorporated to Safari 11 is named Intelligent Tracking Prevention or ITP in short. Some of the advertising associations, which took this step against Apple, are,  4As, Association of National Advertisers and Interactive Advertising Bureau. Read More

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