Apple TV to iUltimate

iUltimate

Some time back we had talked about the “Great White Shark Strategy” of Apple and had made the projection that for Apple the next move would be to move from the “device-focus” to the “device-interface-content focus”. This anticipation seemed to be only logical because a device in isolation with as many use features as it can support, will only wither away in the face of competition if it does not capture the content arena as well.

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iUltimate – The Great White Shark Strategy of Apple

Having tasted the iPod, iPhone, iMac and the iPad, Apple fans are now watching with bated breath as to what would be Apple’s next dream product. Professors in Universities are quoting Apple and Steve Jobs in their classes as the new success story. Strategists are wracking their brains as to what would come out next from the stable of the Apple Corporation.

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