2016 was not a very influential year for Apple. The iPhone 7 was not as astounding as expected, hence the sales didn’t do well and if rumors are to be believed, future production cuts by 10% are to be observed. The iPhone 7 Plus is still popular, but a shortage of sensors for its camera has prompted Apple to scale back because it can’t meet demand. Also, Apple’s premium notebook lineup failed to earn recommendation from Consumer Reports, the reason being the poor battery fitted in the new Apple MacBook Pro devices of 2016. The models with the Touch Bar in the Apple MacBook Pros seemed to have a battery that is lower in capacity, when compared to the batteries in the Apple MacBook Pros of 2015.
The yearly sales didn’t inspire a lot of confidence in the company going forwards. Regardless of that, since a new year begins, we continue to expect a lot more from Apple since after all, there are a ton of potential new products the company is set to release.