Apple is introducing quite a polarizing new privacy feature in 2021. It will allow users to control whether their activities are being tracked and sent to advertisers or not. The opt-in feature will let users volunteer to send information to advertisers, as opposed to the current system where there is no other option than the advertisers tracking your online activity.
Advertisers are opposed to this new feature and say this will lead to a 50% drop in revenues. Along with small advertising agencies, Instagram and its parent company Facebook are also trying their level best to create a strong case against this new feature. Read More