Apple has announced two new changes that will aid in revenue generation through iAds. The first change gives developers more format options for the iAd styles which would help in getting more advertisers and also reach advertisers who prefer a minimum advertising standard. The other change gives them access to two new regions. Read More
With iAd, Apple delivers rich advertisements that are interactive, and also helps its developers make money from their Apps. The network is growing every day, and to continue to support growth, Apple has hired Carrie Frolich, former head of digital for MEC. Read More
Apple has responded to the questions asked by many of us about the location tracking done by the iPhone. According to Apple, the company has never tracked any user location and does not have any plan to do so. Apple has always valued user privacy, and it always asks the user before collecting user data including location. Apple does mention that it stores location of nearby WiFi hot-spots and stores them in a crowd-sourced database. This crowd-sourced database details are used by iAds to deliver location based contextual results. Read More
Apple’s advertisement platform for Apps will arrive in more countries this December. Rich and interactive ads will be available for apps on the UK and France App Stores, with Germany to follow in January. Advertisements for Apps in the Japan App Store will arrive in early 2011. Developers can choose to be a part of the iAd network and display feature rich ads.
At Google I/O, Google announced Android 2.2, codenamed Froyo. Froyo comes along with many major improvements and features. One such great feature is the new Ads format which Google introduced.
iAd – Apple’s Mobile Advertising was about to change mobile advertising profoundly but Google’s major announcement could change things. These new Ad formats would work on Froyo. Much of the ideas of the Ad formats come from iAd, but some are new. Some new Ad formats which Google introduced were –