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Posts tagged iad advertising platform
Apple iAd Changes Mobile Advertising Profoundly
May 11th
One of the seven tentpoles from Apple’s Special Event held on April, 2010 was its new mobile advertising technology, iAd. iAd is a mobile advertising platform by Apple which Apple believes would help both publishers and advertisers. Apple’s new foray into the advertising market is sure to help iPhone developers who painstakingly develop for the iPhone and yet put their App for free in iTunes.
With iAd, they could now have some source of income and would be pleased as well. They could get nearly 1 Billion Ad impressions and these ads would provide them a new revenue stream.
iAd – A new Advertising Platform that would make Apple unbelievably rich
Apr 7th
Apple is all set to launch its own Advertising Network known as iAd. Marking Apple’s moves recently, it seems that Apple is all fired up with Google its former ally and now its close competitor. Jobs was earlier quoted saying ” We didn’t move into the search business but Google did move into the phone business. Google tries to kill the iPhone and we won’t let them”. The rivalry between these two giants seems to increase with every passing day.
The new iAd (rumor) could be Apple’s response to Google’s Adsense and it would be a huge revenue generator for Apple. All websites who have an iPhone and iPad version of their site would love to use iAd. But there is a twist to this story. Guess what, Google is thrilled about it. Why? Because Google is trying to convince federal regulators that it has advertising rivals so that it can proceed with its $750 million purchase of AdMob.
Currently most of the mobile optimized sites use AdMob for their advertising business and they seem to like it. Apple and Google were earlier engaged in a fight to purchase AdMob.Apple bid $600 million last fall to acquire the mobile advertising business AdMob. Apple was given 45 days to perform due diligence on the acquisition, but when those 45 days passed and Apple hadn’t consummated the deal, Google swooped in and acquired AdMob for $750 million. Apple later acquired another mobile ads firm, Quattro Wireless, in January for $300 million.
If rumors are to be believed, Apple plans to unveil the new mobile advertising platform – iAd tomorrow at the iPhone Developers Meet along with iPhone OS 4.0. This healthy competition between Apple and Google would beyond any doubt help the publishers and even Google.
