Google Will Soon Feature Playable In-Game Ads On Play Store

Video-ads have become a major part of the internet, where some use it to get more crowd towards their apps and websites and other use it as a essential tool for monetizing. Now, Google is testing this feature on the Play Store by including video ads in addition to the stock pictures of apps and games and also playable video ads inside the games.

Google says that these video ads won’t autoplay, so that it doesn’t mess with the browsing experience and its upon the user whether he wants to view the video-ad. Read More

Google’s New Ad Formats Take On iAd [PICS]

At Google I/O, Google announced Android 2.2, codenamed Froyo. Froyo comes along with many major improvements and features. One such great feature is the new Ads format which Google introduced.

iAd – Apple’s Mobile Advertising was about to change mobile advertising profoundly but Google’s major announcement could change things. These new Ad formats would work on Froyo. Much of the ideas of the Ad formats come from iAd, but some are new. Some new Ad formats which Google introduced were –

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