Apple TV – “Only Device Approach” or the “Content Channel Revolution” Too?

Apple TV Future

In 2010 in a seminar room of a leading international business school, top executives from around the world had collected together to attend a programme on “Orchestrating a Winning Performance”. The subject of the discussion in one of the sessions veered on what would be the future strategy of Apple. The iPad had been successfully launched and Steve Jobs was receiving accolades at that time. Read More

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New Beta Update For Apple TV Brings iOS-Like User Interface

Apple TV

User interface of Apple TV has been revamped and now looks much like an iOS 7 interface. The new beta update brings a new look and feel to the Apple TV’s Home Screen. All the icons now carry a flat and matt look as opposed to the previous gloss effect. The Settings icon has been changed and now looks the same as the iOS Settings icon with two nested gears. The text below the icons have also been made more sleek. Read More

Eddy Cue: Current “TV Experience Sucks”

Eddy CueOf the many discussions happening at Re/Code Conference, the recent interviews of Eddy Cue, Apple’s head of online services, and Beats co-founder Jimmy Iovine had some good outcomes. Eddy Cue spoke about Apple TV and said the current “TV experience sucks,” and termed them as “glorified VCRs.” According to him, TV has a “complicated landscape” compared to music industry which is comparatively easy, as TV involves a lot of parties and it’s quite tough to deal with all of them. According to Eddy Cue, TV should be much more accessible and user-friendly which it is not currently. Read More