New Apple 4K TV Is Here

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The new and improved Apple TV is launched at the live event, at the Steve Jobs Theater. Apple has come with the view to use 4K content as it needs to keep up with the competition if the increasing TV market. The TV will also support HDR content. The users will also get an improved gaming experience through the 4K content. Read More

Leaked Images Of Apple TV

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For many years, Apple have had a strong foothold in the tech industry. But since Steve Jobs returned to Apple, and made it what it is now, there have been rumors of an Apple TV in the making. While many of them were positive, there have been no direct confirmation, from the representatives of Apple, over the last few years. Suddenly, there have been a buzz that some leaked images are doing the rounds of internet. These images show a blurry Apple OLED TV in the testing phase. Read More

Apple TV – “Only Device Approach” or the “Content Channel Revolution” Too?

Apple TV Future

In 2010 in a seminar room of a leading international business school, top executives from around the world had collected together to attend a programme on “Orchestrating a Winning Performance”. The subject of the discussion in one of the sessions veered on what would be the future strategy of Apple. The iPad had been successfully launched and Steve Jobs was receiving accolades at that time. Read More

New Beta Update For Apple TV Brings iOS-Like User Interface

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User interface of Apple TV has been revamped and now looks much like an iOS 7 interface. The new beta update brings a new look and feel to the Apple TV’s Home Screen. All the icons now carry a flat and matt look as opposed to the previous gloss effect. The Settings icon has been changed and now looks the same as the iOS Settings icon with two nested gears. The text below the icons have also been made more sleek. Read More

Eddy Cue: Current “TV Experience Sucks”

Eddy CueOf the many discussions happening at Re/Code Conference, the recent interviews of Eddy Cue, Apple’s head of online services, and Beats co-founder Jimmy Iovine had some good outcomes. Eddy Cue spoke about Apple TV and said the current “TV experience sucks,” and termed them as “glorified VCRs.” According to him, TV has a “complicated landscape” compared to music industry which is comparatively easy, as TV involves a lot of parties and it’s quite tough to deal with all of them. According to Eddy Cue, TV should be much more accessible and user-friendly which it is not currently. Read More