All Hail The New Online Apple Store!

Online Apple Store iPad

After executing a few design tweaks, the ‘Store’ tab on Apple’s official website, which was its portal to ‘’ has been removed. All its products still show up the ‘Buy now’ option which, when clicked, adds the product to the ‘Shopping bag’ instead of the traditional ‘Cart’. The new ‘Shopping bag’ icon is situated on the extreme right of the navigation bar and evokes a drop down menu which links with user’s ‘bag,’ favorite items, orders, account information and an option to log out. The search bar has also been redesigned with four categories: Explore, Accessories, Support and Apple Stores. Read More

Is Apple Ignoring India?


Apple Store in Shanghai

With another Apple retail store opening soon in Turkey and Apple Stores chief Angela Ahrendts’ plan to open 30 stores in China by 2016, one wonders why there still aren’t any Apple stores in India. Not that there aren’t places that you can’t buy an iPhone or iPad from. But these are generic phone and network providers, not a glass fronted building sporting a proud Apple logo. Is Apple ignoring India? Read More

Microsoft Plans To Open Retail Store Close To Apple’s Fifth Avenue Store


The 8700 sq. ft. space at 677 Fifth Avenue, which was previously occupied by Fendi, might be Microsoft’s first ever New York City retail store. This is just a few blocks away from Apple’s Fifth Avenue store. The software giant wants to setup a permanent store near one of its competitors’ most iconic locations, reports New York’s Daily News. Read More

AppVersal Ad

Next Weekend Apple Opens Its Eleventh Store In China


Next weekend Apple will open its new retail store in China, making it the eleventh Apple Store in the country. The new store is located in the Paradise Walk Mall in the Jiangbei District of Chongqing. Last week, Apple had put up a large colourful banner on the front of the store to inform passersby about the launch. The design of the store is similar to the format Apple has been following, i.e. glass entryway. The front is fully made of glass, and the sides of the store seem to be built of black blocks. Read More

Apple Revamps Its In-Store Back-lit Wall Graphics

wall graphics

A recent report by IFO Apple Store shares information about Apple revamping its back-lit wall graphics. Previously the graphics had white background with close-up shots of Apple products. The new visuals are colourful and rather than showing the products alone show the capability of the products. The display shows people using Apple products for services like Map, Music, camera and more. With the new visuals, which are inspired from their recent TV advertisements and iPad promotion campaign “Your Verse”, the mood of the store is also changed. Read More

Angela Ahrendts Plans Restructuring Of Apple Stores

Angela Ahrendts

Apple’s recent hire, Angela Ahrendts, had recently sent her first memo to Apple’s retail employees informing them about her future plans. She wrote about giving a new and delightful experience to customers every moment in line with Apple’s philosophy. She also wrote about plans to expand in new markets, developing new technologies and integrating platforms. According to 9to5Mac, in line with her recent communication, Apple’s Senior Vice President of Retail and Online Stores is planning a fundamental restructuring of Apple’s retail stores. Read More