This past week Apple launched one of their first “Next Generation” Apple outlet in Saddle Creek, Memphis, Tennessee. This new “shop” comes with some great wooden panels and accessories, a logo-less facade and a bright 37 – foot TV display, probably the first of its kind, . According to AppleInsider, the one of its kind TV only costed close to about $1.5 million. Read More

After executing a few design tweaks, the ‘Store’ tab on Apple’s official website, which was its portal to ‘store.apple.com’ has been removed. All its products still show up the ‘Buy now’ option which, when clicked, adds the product to the ‘Shopping bag’ instead of the traditional ‘Cart’. The new ‘Shopping bag’ icon is situated on the extreme right of the navigation bar and evokes a drop down menu which links with user’s ‘bag,’ favorite items, orders, account information and an option to log out. The search bar has also been redesigned with four categories: Explore, Accessories, Support and Apple Stores. Read More

Finally, Apple is planning to open its first retail store in Brooklyn in 2015, according to New York Post. Apple has signed a long-term lease for the retail store in Williamsburg which is also known as “hipster heaven”. Read More

The first Apple retail store for Middle East is expected to open soon. The store would be located in Mall of Emirates in Dubai, United Arab Emirates. It is also expected that this will be the largest Apple Store opened to date. Read More

Next weekend Apple will open its new retail store in China, making it the eleventh Apple Store in the country. The new store is located in the Paradise Walk Mall in the Jiangbei District of Chongqing. Last week, Apple had put up a large colourful banner on the front of the store to inform passersby about the launch. The design of the store is similar to the format Apple has been following, i.e. glass entryway. The front is fully made of glass, and the sides of the store seem to be built of black blocks. Read More

A recent report by IFO Apple Store shares information about Apple revamping its back-lit wall graphics. Previously the graphics had white background with close-up shots of Apple products. The new visuals are colourful and rather than showing the products alone show the capability of the products. The display shows people using Apple products for services like Map, Music, camera and more. With the new visuals, which are inspired from their recent TV advertisements and iPad promotion campaign “Your Verse”, the mood of the store is also changed. Read More