Apple is planning to decrease App Store ‘tax’ for loyal subscribers. The current 70/30 split is changing so that after the first year Apple will take just 15 percent of subscription fees. Subscriptions are also opening up to the full gamut of Apps, rather than being restricted to particular categories. But it is the changes that are being made to App discovery that will be the most apparent.
Apple has launched a limited-period promotion offer on App Store. The promotion is for iOS productivity apps and offers at least 50 percent off on popular productivity Apps. Read More
Apple recently announced July as a strong month for App Store revenues, reports CNBC. Read More
According to a report by The Guardian, Apple will now be adding even more curation by Apple editors to its App Store across Europe. They report that content categorized under productivity, photo & video, sport, music, lifestyle, health, and travel will be specially picked out for users and recommended individually or as collections. Read More
According to a new Localytics study, one in every five Apps a user installs is opened just once and then abandoned or deleted. While this may seem to be bad news, especially for developers, that is not the case. It is actually an improvement from 2010 when a study concluded that 26% (more than one in four) of Apps were abandoned after a single use.
The 2014 FIFA World Cup is just around the corner and to keep the excitement up and alive, Apple has launched a new “Soccer Fever” section on the App Store. Read More
A recent move by Apple to ban Apps that offer incentives for watching video ads and sharing to social networking sites, shows how committed they are in keeping things fair in the App Store. Last year they similarly cracked down on Apps that manipulated rankings of other Apps. Free game Apps are usually affected by this ban because they use advertising as a way to monetize their game. We have encountered this kind of advertising even when playing games online through social networks (Yeah and it gets annoying when your Facebook notifications is flooded with game requests when a friend uses the sharing option on the game). Read More
With the latest iOS 7.1.1 update, users can know if am App has an in-App purchase option even before getting into the details of the App. In the App Store all the listing pages that have App tiles like ‘Top Charts’, ‘Business’ etc., besides having the App name and price, now also very clearly state ‘In-App Purchases’ under the price box, if the App has an In-App purchase option. Read More