Google AdWords Plans To Deliver Mobile App Install Ads

Google App Installs AdsIn a similar move to what Facebook, Yahoo and Twitter are doing for monetization, Google announced in its AdWords Blogpost today that it also plans to offer targeted app install ads on mobile search and YouTube. The blog post talks about latest AdWords innovations Google is coming up with. To create a better discovery, Google would use its already saved data for users like their previous installs, frequency of use, etc. to target the consumers with the best fit App that can be downloaded. Also, businesses looking to promote app installs across the AdMob network will now be able to target consumers on the available user data and the insight they get from Google Play about the keywords that convert a search to download. Read More

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