Apple has responded to the questions asked by many of us about the location tracking done by the iPhone. According to Apple, the company has never tracked any user location and does not have any plan to do so. Apple has always valued user privacy, and it always asks the user before collecting user data including location. Apple does mention that it stores location of nearby WiFi hot-spots and stores them in a crowd-sourced database. This crowd-sourced database details are used by iAds to deliver location based contextual results. Read More
DoubleClick Rich Media center has added support for HTML 5 based video advertisements. Advertisers can now harness the power of HTML 5 to create video based advertisements for their products and display them on websites making them accessible from iOS devices that don’t support Flash.
The is a huge addition and agencies and now manage HTML 5 based ads along with their ongoing Flash based ads.
via [DoubleClick Blog]
Apple’s advertisement platform for Apps will arrive in more countries this December. Rich and interactive ads will be available for apps on the UK and France App Stores, with Germany to follow in January. Advertisements for Apps in the Japan App Store will arrive in early 2011. Developers can choose to be a part of the iAd network and display feature rich ads.
The Ads campaign started by Apple – ‘Get a Mac’ charmed a lot of users. The Ads were a response to PC’s and showed why a Mac is better than a PC. It encouraged users to Get a Mac instead of a PC as Mac’s are faster, runs Microsoft Office and Windows, do not get viruses, does not crash or give headaches. Justin Long, who plays Mac in the Get a Mac Ads has reportedly told ‘The Onion’ that these hilarious, witty and ingenious Ads might be done. Now, Apple has also removed these Ads from the website and instead put up “Why You’ll love a Mac”.