A recent move by Apple to ban Apps that offer incentives for watching video ads and sharing to social networking sites, shows how committed they are in keeping things fair in the App Store. Last year they similarly cracked down on Apps that manipulated rankings of other Apps. Free game Apps are usually affected by this ban because they use advertising as a way to monetize their game. We have encountered this kind of advertising even when playing games online through social networks (Yeah and it gets annoying when your Facebook notifications is flooded with game requests when a friend uses the sharing option on the game). Read More
Apple has released two more video ads dubbed “Light Verse” and “Sound Verse” which are 30 second variants of the 90 second “Your Verse” Apple ad. You can find Light Verse embedded above and Sound Verse embedded below –
Apple has uploaded amazing new TV ads for the iPhone 5 that communicate the exact right message across to users. The ads are dubbed “Cheese”, “Physics”, “Ears” and “Thumb”. Our favorite is “Physics” which has been embedded above. Rest are down here. Read More
Yesterday, Twitter officially announced that ads are now coming to the Twitter applications for the two most popular mobile platforms Twitter is used on, Android and iOS, unlike their previous policy which stated that there would be ads in the mobile version of their twitter website only which would be accessible via mobile.twitter.com. Read More
Superbowl is a huge event for advertisers and to purchase just a 30 second commercial at the event will cost you around $3.5 million. The ads attract loads of active visitors who are believed to check their mobile devices almost once every 30 minutes. As Google points out on their home page today, you can watch all of the creative ads that were aired at the event on the AdBlitz YouTube channel and vote for your favorite. Read More
Although search ads and text ads are still what drive Google, Larry Page today at Google’s earnings call reported that display ads were catching up and the industry at large is now worth $8 billion. Larry was excited as he noted that the revenue for the quarter had passed $10 billion for the first time. Read More
Love it or hate it, Google has a new ad subscription tool that allows companies to purchase ads that already contain a space for subscribing to their newsletter. If the user is logged in to his or her Google account, their email address will be pre-loaded into this box, allowing them to simply click subscribe and be done. Their email is then sent directly to the company, adding them to the newsletter list. Read More
Google’s latest Ads featuring Chrome and Google’s other social services including YouTube, Gmail, Blogger, Google Maps, and more demonstrate the power and capability of the web. With the super fast Chrome, Google shows how users use its services and the web in different ways to communicate and exchange information. Read More
Apple has responded to the questions asked by many of us about the location tracking done by the iPhone. According to Apple, the company has never tracked any user location and does not have any plan to do so. Apple has always valued user privacy, and it always asks the user before collecting user data including location. Apple does mention that it stores location of nearby WiFi hot-spots and stores them in a crowd-sourced database. This crowd-sourced database details are used by iAds to deliver location based contextual results. Read More
DoubleClick Rich Media center has added support for HTML 5 based video advertisements. Advertisers can now harness the power of HTML 5 to create video based advertisements for their products and display them on websites making them accessible from iOS devices that don’t support Flash.
The is a huge addition and agencies and now manage HTML 5 based ads along with their ongoing Flash based ads.
via [DoubleClick Blog]