Apple Inc, is a company that loves to brag about numbers and sure they should. Their numbers being so very gigantic. Steve Jobs always addresses the crowd by saying – “Thanks for coming today. We have some updates for you”.
The updates which would follow would be some huge number of iPad’s sold or the freaking number of Apps sold or something.
So how does Apple manage to sell these products in such overwhelming numbers? Surely, they make some great products and very innovative ones but one small reason is the way they market it.