The opening of the probe by the European Union on enquiries made by three European Internet companies against Google has many undertones.
Firstly, this development tests the level of maturity of Google in taking scathing criticism positively. By covering this negative event in its blog posting, Google has proved that it would like to bring unpleasant news in the open rather than hide it. This is a sign of the confidence of the organization in handling the “resistance posts” squarely and in a transparent manner.
Secondly, it is only when personalities become important and organizations become successful that they attract the attention and jealousy of others. For Google, this is just the case. And it should be prepared for even more as with the passage of time the number of challenges from the environment in form of cases against it through the use of international dispute mechanisms, is only expected to increase.
Thirdly, those companies who have filed their complaints must be prepared to go up to the last mile themselves and stand to public scrutiny themselves. It would have been better if they could have concentrated their efforts in beating competition by way of enhancing their technological edge rather than pursuing litigation.