65 Percent Increase In Time Spent On Apps

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Nielsen recently did a research on how many Apps do users actually use and how much time they spend on their mobile phones. According to the report, U.S. Android and iPhone users who are 18 years and over are spending more time each month on their Apps than they did two years ago. From spending 18 hours 18 minutes in Q4 2011 users are now putting in 30 hours 15 minutes in Q4 2013, which shows 65% increase in time spent on phones. Read More

Apple Loses To Google For Most Valuable Brand 2014

Most Valuable brandAccording to the Millward Brown annual BrandZ study, Apple, hailed by the same study as the Most Valuable Brand for the past three years, loses to Google for Most Valuable Brand 2014. It has been speculated that Google has been fast gaining on Apple in the past year and this year it finally overtook the tech giant. Read More

Google Search for iOS Updated, Voice Search is Now Interactive

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Google has just released a new version of the Google Search App for iOS, updating it to version 4.0.0. The major change in this update is that Google Search has just got more interactive. Once you start the voice search with a simple ‘Ok, Google’, and ask something like ‘What’s the weather like today?’, you can actually follow up with a query like ‘what about tomorrow?’, and Google Search will understand that you are once again asking about the weather, without you having to repeat yourself. Read More

“Can You Escape” For iOS – For The Detective In You

canyouescapeIf you enjoy solving puzzles and clues to reach to a solution, you’ll love the game “Can You Escape”. The game is by Kaarel Kirsipuu, who has a list of escape games to his credit. Can You Escape has 8 levels and task at each level is to solve the puzzle by finding hidden objects or coded numbers in the room in order to advance to the next level. When you enter the room you look around and click on objects, enlarge them to look for clues. Sometimes you even have to solve mathematical puzzles, some color correlations and more to reach to the final key to unlock the door. The difficulty grows at each level, and this keeps the player glued. Read More

Samsung Saw Steve Jobs’ Death As The Best Opportunity To Attack iPhone

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The emails and documents which are being used as evidence in the ongoing trial between Apple and Samsung have brought forward some very secret and bizarre facts. One such email from Samsung obtained by Apple Insider lets out a very interesting move by Samsung. According to this email of Oct 2011, Samsung feared Steve Jobs death could take the attention away from its new launch Galaxy S II as people perceived Jobs as visionary and perfectionist and this would prove to be an unintended benefit for Apple. So instead going after Apple publicly they tried to use this as an opportunity by launching an Anti-iPhone marketing campaign. Read More

Apple And Google Competing For Square?

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Last year, both Apple and Google approached the mobile payment company Square for acquisition. Square, the mobile payment company by Jack Dorsey, co-founder and co-creator of Twitter. In the past, there have been speculations that Google would be the probable buyer as it would want more information on the purchases that consumers make, both to check how well its ads work and to subsequently target those ads to people. This is one of the reasons why it launched Google Wallet, which is yet to catch popularity for payments. But people close to Dorsey doubt Google to be the buyer because of the sour past discussions over acquisition of Twitter and also Dorsey believes Square’s design values are more towards Apple. Read More

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Facebook Forcing Users To Download Messenger

messengerIn its endeavor to rebuild its Messenger to conquer the top chat Apps like Line, WeChat, KakaoTalk and others, Facebook in November 2013, launched a separate Messenger App for its users. This either could be used as a stand alone chat App or messenger got opened on touching the Messenger tab on the main Facebook App. Users always had a choice of not downloading it and continuing their chat in the main Facebook App. Read More