It’s no secret that mobile apps are taking over our daily lives with 5 billion mobile users spending up to 90% of their screen time using apps. When we first entered the digital age, you heard that your company had to have a website so many times a day that I’m sure you got sick of the advice. Well, now the same is being said for brands needing to have their own app. In fact, in a recent New York Times article, Jon Hudson who is VP of customer solutions and innovation at Criteo said that “If you’re a brand and you don’t have an app strategy or you aren’t investing in your app development, then it’s going to be really hard for you to engage and monetize the fastest growing populations, which are mobile shoppers.”  

Similar to launching new small businesses, many new apps that hit the market will fail, sending their developers back to the drawing board to find a new angle. According to Digital Authority, who wrote an entire mobile app development guide, if you don’t have a solid marketing plan in place before you launch then you are destined for failure. App marketing trends are evolving quickly and if you’re still using the same methods that worked 5 years ago then you’re already behind. Here are some of the top tips for marketing apps in 2020.  Read More