The disappointing performance of the iPhone 7 sales and the near death of the iPad are the reason behind the pay cut of the top executives associated with Apple, including company CEO Tim Cook who faced a reduction in his incentive based salary by almost $1.5 million. For the first time after 2009, Apple missed its revenue and profit goals in 2016 and the weak performance took a toll on its top executives’ pay.
Apple always intends to do something revolutionary with each of its product and eventually sets a trend. With 2017 marking the company’s 10th Anniversary, our expectations are high with the upcoming releases. There are steady rumours of Apple removing home button in iPhone 8. The phone will feature an edge-to-edge display that’ll make the iPhone look like a single piece of glass. This will bring about a major change in the way we use the iPhone. It is assumed to be launched around late autumn this year.
Apple has removed the New York Times app from its store in China after a government request. Both the English and the Chinese versions of the app has been removed since the government considered it a violation of the country’s security terms and law regulations. It is assumed to be a part of the Chinese authority’s wider attempt to prevent readers in China from accessing independent news coverage by the New York Times of that country.
Apps from other international publications like the Wall Street Journal, The Financial Times are still available in the iTunes Store.
2016 was not a very influential year for Apple. The iPhone 7 was not as astounding as expected, hence the sales didn’t do well and if rumors are to be believed, future production cuts by 10% are to be observed. The iPhone 7 Plus is still popular, but a shortage of sensors for its camera has prompted Apple to scale back because it can’t meet demand. Also, Apple’s premium notebook lineup failed to earn recommendation from Consumer Reports, the reason being the poor battery fitted in the new Apple MacBook Pro devices of 2016. The models with the Touch Bar in the Apple MacBook Pros seemed to have a battery that is lower in capacity, when compared to the batteries in the Apple MacBook Pros of 2015.
The yearly sales didn’t inspire a lot of confidence in the company going forwards. Regardless of that, since a new year begins, we continue to expect a lot more from Apple since after all, there are a ton of potential new products the company is set to release.
The year 2016 started off on a promising note for Apple. During his maiden visit to India, Mr. Tim Cook, the chief executive officer, announced the setting up of an app development centre in Bengaluru and another one in Hyderabad for maps. The news has now been confirmed officially. The facility will start production from next April, according to industry sources.
Mr. Cook met the Indian Prime Minister Mr. Narendra Modi earlier this year and discussed sensitive issues relating to cyber-security, data encryption, the possibility of fabricating the production in the country and extracting India’s young talent. The Apple CEO appreciated the breadth of young talent in India with significant skills that Apple would like to acquire and the immense potential for ‘app-development’ in the country.
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Rumors of Apple’s car initiative began back in early 2015 when a report claimed that Apple had been speculating the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone. Over the course of a few months, however, it’s been more clear that Apple is indeed working on a car of some sorts.
In the wake of reports that Apple has shifted its focus towards developing self-driving automotive software, Apple the technical director of Porsche’s race car program earlier this year, hiring a project manager who helped engineer the sports car company’s victorious return to the Le Mans endurance race. Alexander Hitzinger is the latest auto specialist to be recruited by Apple as it explores building its own car.
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