Apple will be shutting down its music streaming service, Beats Music, at the end of this month. Apple recently launched Apple Music on Android and wants its users to shift from Beats Music to Apple Music before the service shuts down.
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Apple is sending out promotional emails to its iTunes customers that introduces Beats Music on iTunes. The mail begins with “Introducing Beats Music” followed by tag line “The Right Music, Right Now”. Under the tag line it says, “Get Beats Music, now part of the Apple Family”. Read More
Apple is ensuring it keeps Beats news and info on top of its users’ minds by releasing one teaser after another. From a series of events, like webpage to welcome beats, followed by Beats by Dr. Dre section on online store, adding Beats Music to ‘Apps Made by Apple’ section on App Store, now Apple is offering limited period discount on ‘Beats by Dr. Dre’ products. Read More
Now that the acquisition has been finalized, Apple has added a new section featuring Beats products on its online Store. The section named ‘Beats by Dr. Dre’ is a sub-site of the ‘All Accessories’ section on the Online Store. ‘Beats By Dr. Dre’ features headphones, in-ear headphones, speakers and other sound related accessories by Beats. Read More
On the first day of this month Apple was finally legally able to welcome Beats to the big Apple family. After months of rumours, talks and jumping through legal hoops, Apple has managed to close the $3 billion deal. Read More
Apple announced its Beats acquisition for $3 Billion last month. The first step in the process of acquisition is getting the regulatory approval from various governing bodies where the companies conduct business. As per Reuters report, European Union’s Antitrust Commission is expected to make a decision on Apple’s $3 Billion deal to buy Beats by July 30. Read More
From the start of this month there have been numerous news items about Apple’s acquisition of Beats. Recently we heard about the probable delay of the acquisition due to a few reasons. The reports claimed Apple was in negotiation to buy Beats, headphone and streaming music company, for $3.2 Billion, making it Apple’s largest deal in history. According to a recent report of NY Post, Apple has dropped the price it’s willing to pay for the company to $3 Billion and the acquisition will commence this week. It’s not clear as to why Apple decided to lower its offer price, but it can be related to the reasons discussed in a previous article regarding the delay. There’s also a possibility that a leaked report saying Beats only had 110,000 paying subscribers made Apple more skeptical. Read More