Apple Calls Out Meta for Charging Nearly Half of Metaverse Purchases

Apple calls out Meta for taking almost 50% of Metaverse purchases. Pictured, apple logo to the left, meta logo to the right

Meta has revealed that it intends to charge 47.5% as a commission fee on digital purchases made in its Metaverse. This has come as a surprise to many, as the digital giant was vocally critical of Apple’s high commission fee. The Cupertino tech giant charges a steep 15-30% commission fee on all App Store purchases. Mark Zuckerberg, CEO of Meta, has been consistently calling out Apple for having monopolistic and anti-competitive practices. Now with Meta’s commission fee publicized, Apple has highlighted Meta’s hypocrisy.

Apple spokesperson Fred Sainz wrote in an email to MarketWatch, “Meta has repeatedly taken aim at Apple for charging developers a 30% commission for in-app purchases in the App Store — and have used small businesses and creators as a scapegoat at every turn. Now — Meta seeks to charge those same creators significantly more than any other platform. [Meta’s] announcement lays bare Meta’s hypocrisy. It goes to show that while they seek to use Apple’s platform for free, they happily take from the creators and small businesses that use their own.”

Meta has decided to charge a much higher commission rate than Apple. Based on Meta’s actions, the motive behind calling out Apple’s commission rate is called to question. In June, Zuckerberg had made a Facebook post on how the company would continue to provide free services for creators until 2023. These included online events, fan subscriptions, badges, and upcoming independent news products. Moreover, when the Facebook parent corporation finally start charging users, he had assured that the rates would remain low. In his post, he had promised to keep the commission fee lower than the 30% charged by Apple.

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