A few months after having lost the second place to Xiaomi when it comes to global smartphone shipments, Apple reclaims the position. While Samsung still enjoys the lead position, with the release of the new iPhone 13 series, Apple reclaims the second place.
According to data reported by International Data Corporation, Apple reclaimed the position after having shipped 50.4 million units in their third quarter, which ran from July to September. Xiaomi, with a total of 44.3 million shipments globally, has come in third on the list.
With a 20.8% year-over-year growth, Apple has successfully captured 15.2% of the market share. Xiaomi, which follows Apple in terms of market share, experiences a decline of 4.6% in their third quarter of fiscal year 2021. However, with a solid 13.4% market share, Xiaomi still manages to come in at third, overtaking others.
Samsung, the leading smartphone maker globally, retains its position at the top of the list owing to 69 million shipments, which account for a total 20.8% of the market share. Coming in fourth place are Oppo and Vivo, tied for the spot with a total of 33.2 million and 33.3 million units shipped globally for Oppo and Vivo, respectively.
It is possible that the increased sale of iPhones in Q3 has helped boost Apple to the second spot. Moreover, the delayed launch of the iPhone 13 series, along with the decrease in prices of the older models, may have contributed to the rise in shipments of smartphones for Apple.
The decline in smartphone shipments globally can perhaps be attributed to component shortages, which has caused smartphone vendors to struggle in order to meet the demand for smartphones. In quarter three of 2021, smartphone sellers have shipped a total of 331.2 million units globally, seeing a mild decline from the previous quarter.
As per the data released by IDC, component shortages, along with supply chain issues, had a significant influence over the change in market share distribution of the companies. Moreover, an increase in the strictness of testing as well as quarantine policy of factories contributed to a delay in the shipments. IDC believes the industry will have to continue tackling manufacturing and logistical challenges until early 2022, leading to a continual issue with supply.
Although Xiaomi lost the second position in terms of global market share to Apple, as per reports by the analyst firm Canalys, Xiaomi has the target of taking over Samsung’s position as the world’s largest seller of smartphones, and it is only due to unexpected processor shortages owing to the global pandemic that has halted them from working towards it.