The online video-sharing platform YouTube has transformed the way we watch and perceive content. A billion monthly users who collectively view more than one billion hours of videos each day make YouTube one of the most popular websites. The company shared in a blog post that it has hit the 2 million creators mark earlier this week. YouTube created its Partner Program 14 years ago in May 2007. Since its genesis, it has given creators more transcendent access to YouTube resources and features.
This Google-owned website has witnessed the birth of some of the well-known creators of our era. The Partner Program hosts independent creators through its platform. Being a part of the premium program enables them to collect revenue from ads displayed over their content. Perks like Access to Creator Support teams are a part of the bargain that famous content creators like PewDiePie and Smosh get. To qualify for the service, YouTubers need at least 1,000 subscribers and 4,000 hours of overall watch time on their channels in the past 12 months.
According to a report, in 2019, the creative ecosystem of Youtube provided around 345,000 full-time jobs in the US alone. As compared to 2019, Youtube channels saw a twofold increase in 2020. The number of YouTube channels making six figures or more in revenue was up by 35 percent year over year. “Finding new ways to reward trusted creators financially and help them ramp up their businesses will be a top priority for us,” Neel Mohan, chief product officer at YouTube, said in a blog post.