‘Extra’ is going to be launched on Snapchat. It will star Rachel Lindsay as the host.
Extra is an entertainment news show. From Wednesday it will be expanding its reach to the Snapchat Discover audience. Lindsay will be seen as the host. Currently, she is a correspondent on the syndicated news magazine program.
Extra is produced by Warner Bros. Unscripted Television in association with Telepictures. It features interesting areas like the entertainment world, pop culture, breaking headlines, and politics through the eyes of celebrities.
Extra will now be seen on Snapchat’s Discover. It will show breaking celebrity news, A-List interviews, and juicy drama. According to the announcement made on Tuesday, “bringing snapchatters all the most Extra stories coming out of Hollywood daily with an additional finger on the pulse of what is fresh and trending in young Hollywood and on social media.”
Bob Mohler, svp of digital at Warner Bros. Unscripted Television said, “Bringing Extra to Snapchat was a no-brainer as it’s one of the most engaging platforms. We look forward to bringing Extra content to Snapchat’s mobile-first audience and continuing to grow our partnership with the platform.”
The senior executive producer of Extra, Lisa Gregorisch-Dempsey, and executive producers Theresa Coffino and Jeremy Spiegel said, “We are thrilled to expand our reach and bring Extra’s unique coverage of pop culture and daily entertainment news to Snapchat.” Lindsay was also noted saying, “I am very excited to bring Extra to Snapchat and allow a new fan base to keep up with all our pop culture news.”