Snapchat is one of the growing channels for social media and has over 40 million users worldwide. Snapchat has launched so many performance features since its debut in 2011, and one of them is the Snapchat spotlight. This encourages the developers to make money off the app directly.
In the app itself, you can see a special tab called the Snapchat spotlight. As a customer, to win a share of 1 million dollars, you have the chance to upload the best video snaps. Snapchat said in a public statement that for the highest performing video snaps, it would pay a percentage of this amount on a regular basis.
This latest functionality allows its users to create up to 60 seconds of artistic images. Regardless of their number of followers or success, all Snapchat users will use spotlights. While the Snapchat spotlight is appealing, it is only available in the United States, Canada, Germany, Ireland, Australia, France, Norway, Sweden, New Zealand, Denmark, and the United Kingdom.
In order to make money from the Snapchat spotlight, you don’t need to have either a broad audience or even a public profile. Then you should wonder how it is decided that a single video snap performs better than all the others? The answer is quite simple. An algorithm decides which snaps to display to its users depending on how much a given video clip is watched by others.
For context, if the same video snap is regularly watched, it’s a simple indication that it picks on and activates the algorithm to transmit it to a larger audience. This latest functionality enables Snapchat to compete directly with the other video sharing sites that are currently providing video creators payments. But compared to other channels, being famous or earning through Snapchat spotlight is much more difficult.
In Snapchat, there is no like or follow measure, which is important for influencers to demonstrate joint relationships to a prospective brand. Although it looks good from the viewpoint of an observer, before diving in, you need to look closely into the Snapchat spotlight. The obstacle to entry is going to be very easy as there is no criterion to assess the real popularity, which invariably enhances competitiveness. In comparison, when an algorithm decides what video snap is famous based on repetitive viewing, individuals will do whatever they can to make it happen.
This is the first time such a function has been launched and introduced by Snapchat. Whether or not anyone makes money on the Snapchat spotlight, the site is guaranteed to get a huge attention boost.