Google To Pause All Political Ads Following Last Week’s Capitol Protests

After last week’s assault on the US Capitol, Google suspended all political ads to avoid stirring more violence, said the company’s spokesman on Wednesday.

“Given the events of the past week, we will expand our Sensitive Event policy enforcement to temporarily pause all political ads in addition to any ads referencing impeachment, the inauguration, or protests at the US Capitol. We have long-standing policies blocking content that incites violence or promotes hate and we will be extremely vigilant about enforcing on any ads that cross this line,” as the spokesperson claimed in a statement.

The spokesman also confirmed that Google “regularly pause ads over unpredictable, ‘sensitive’ events when ads can be used to exploit the event or amplify misleading information.”

In a statement to advertisers, the search engine said it intended to keep the policy in effect until at least January 21–a day after President-elect Joe Biden’s inauguration, Sputnik also reported. In the wake of the attack on the Capitol, Google’s decision to halt all political ads came two days after most American corporations stopped all political contributions.

At least five people died in the January 6 attack, including a police officer on duty and a female air force veteran who backed Trump. Yahoo, Facebook and Google’s YouTube social media companies have also removed Trump from their websites.

Earlier on Wednesday, Trump was impeached by the US House of Representatives on Capitol Hill for ‘inciting an insurrection.’

The impeachment was confirmed by House Speaker Nancy Pelosi, making Trump the first US president to be impeached twice. “On the single article of impeachment charging Trump with “incitement to insurrection,” Congress voted 232 to 197. In the Senate, Trump now faces a trial. According to Senate Republican Leader Mitch McConnell, the trial is unlikely to take place before President Joe Biden’s inauguration on January 20.