Medical spas are becoming more and more popular, especially as having cosmetic procedures becomes less taboo, and more commonly a topic of conversation. Advertising online is a very sensible thing to do. Almost everyone has an online footprint, and the easiest way to advertise your business is through online advertising and promotion.
A good place to start is to promote the services that your medical spa promotes, and using hashtags and keywords to attract traffic to your website or social media platform.
What Is Online Marketing?
Online marketing is simply advertising your business online, in different ways, to attract potential customers to your platform, and then sell your product.
The most common forms of marketing are social media marketing, google ads, email campaigns, and SEO, amongst other forms.
All of these have their positives and negatives, and some will reach more people than others. It is always worth knowing your target audience so that you can tailor your marketing towards them.
Online marketing is an ever-changing area, with new algorithms and rules coming into play constantly, so if online marketing is not your specialty, it could be well worth employing a digital marketing company or team to run this side of the business for you, as they will be up to date on the more recent updates in this field.
Prompt Your Services
A medical spa offers a lot of different treatments and services, but many people will be unaware of what exactly your company does.
Therefore, it is important to advertise your spa alongside some of the services that you offer, and on social media using relevant hashtags in order to draw more followers to your platforms.
Some services are more popular than others, so it stands to reason that you should offer the most popular ones first, in order to gain more interest. These services are the ones more likely to be searched, so you want to be as near to the top of this search as possible, and at the top of the local marketing for medical spas.
But what are the most popular services offered by medical spas?
Botox has always been a popular cosmetic treatment, and it doesn’t show any signs of going anywhere fast.
Some people use botox purely for cosmetic reasons, whilst others have a medical need for botox, such as excessive sweating.
Botox is when botulinum toxin is injected into the skin, in order to paralysis and relax muscles which reduce the appearance of wrinkles.
It can be used in other medical cases such as excessive sweating, which paralyzes the sweat glands and stops them from being over productive, or used to help stop excessive spasming of muscles.
Dermal fillers have had a poor reputation in the past, with the infamous ‘trout pout’ results that some patients have suffered with, however, it has moved on since then, and the results are much more natural and subtle these days.
Dermal fillers involve a substance such as Hyaluronic Acid being injected into areas to increase their volume, often the lips and cheeks, as these areas lose fat over time.
Dermal fillers are not permanent and will last anywhere from six to eighteen months, depending on a variety of factors.
There are many different procedures that can be used to contour and sculpt the body to the patient’s desire. Some of these are surgical, and some are not.
One body contouring procedure that has seen a sharp increase in patients is CoolSculpting, also known as cryolipolysis.
CoolScultping uses cold temperatures to remove body fat, and therefore achieving a more desirable silhouette for the patient’s body.
As there are so many different sculpting procedures, it is important to clarify which ones your
medical spa offers.
Microdermabrasion is another cosmetic treatment that has gained more traction and devoted fans in recent years.
Microdermabrasion is used to renew and even the skin tone, using an abrasive applicator to gently remove the top layer of skin.
This treatment is particularly good at reducing the appearances of scars, fine lines, enlarged pores, and generally brightening the skin tone.
A chemical peel is another facial treatment when a chemical solution is brushed into the skin in order to remove some skin layers, the amount of layers differs depending on the chemical used.
The skin that then regrows is smoother and less blemished and is commonly used to reduce the appearance of scars or wrinkles.
Whichever treatment you decide to promote, ensure your promotions are engaging and you have an attractive landing page in order to make those all-important conversions.