More than 400,000 people have registered to vote through Snapchat, according to Axios.
Two weeks ago, Snapchat introduced various voting tools, including a feature that allows users to register to vote directly through the App. In 2018 as well, Snapchat had included in-app voter registration tools. It was observed that more than half of the users who registered through the service actually ended up voting.
As the voting features are relatively new, it is likely that more people are yet to register to vote in-app. Moreover, since Snapchat’s user base mostly comprises of young people, under the age of 30, we can see more users register in the coming weeks.
The App has also rolled out other major promotions, including featuring popular politicians like former president Barack Obama. Barack Obama, speaking into the phone in selfie mode, said “People, this is Barack Obama. If I can figure out how to Snapchat, you can figure out how to go vote.” Snapchat also partnered up with popular Snapchat creators including Snoop Dogg and Arnold Schwarzenegger to encourage voter registration.
Snapchat will present a voter guide to provide information on voting options, featuring content from the NAACP, ACLU, Voto Latino, APIAVote and other civic organizations. Further, there will be a Snapchat tool that will encourage Snapchatters to make a plan to vote with their friends (both by mail or in person). It will also let them request mail-in ballots through the App.
All other social media Apps have started rolling out voter registration and information boxes on their platforms.