The current news about the latest iPhone affirms that the smartphone’s release has been postponed further. Although, the reason behind the lag is still undisclosed and very little official information has been provided by the organization.
“As you know, last year we started selling iPhones in late September. This year, we expect supply to be available a few weeks later,” said Apple’s Chief Financial Officer Luca Maestri in an earning call. This indicates the new iPhones will be made available to consumers most likely in mid-October.
The Wall Street Journal previously published that Apple had postponed mass production of the forthcoming iPhone, expected to be called the iPhone 12, because of the production issues and lower consumer demand associated with Coronavirus. This is not the first iPhone delay in history and Apple has had postponed some iPhone models beyond September.
In 2017, iPhone X hit the retail shelves in November. The iPhone XR was also unveiled in September but went on sale in October. Apple traditionally launches new iPhones in September and starts shipping devices before the end of the month. If Apple is considering to make the iPhone 12 series available in October or November, the launch will be taking place in September. Similar to WWDC, Apple’s fall event is anticipated to be held virtually.