Apple is gearing up to release the brand new iPhone 12. Reports suggest that the price for the new iPhone 12 will be lower than that of the current iPhone 11. A new report by MyDrivers and also claims by popular YouTube leak expert Jon Prosser confirm that the price of the new iPhone 12 will start at $649 while the iPhone 11 was launched at $699. The iPhone 12 Pro will be priced at $999 while the iPhone 12 Pro Max will be priced at $1099.
Most importantly, Apple is planning to remove the “cut” on the top of the iPhone that holds the front camera and Face ID sensor in the coming designs. Experts claim that the new designs will be borrowed from the recently launched iPad Pro models. The new iPhone will be revealed as a part of a major Fall refresh.
The recent pandemic has caused Apple sales to go down along with consumer spending. Apple is taking measures to recover sales by dropping product price points. Hopefully, this strategy works.