Previously only being available for download outside the Google Play Store, Fortnite has now been made available for global download via the Play Store officially. Fortnite is one of the most popular games in today’s time and people are unable to quit playing it. Epic Games did not want to be on the Play Store as Google charged high fees, but apparently they have changed their mind as it gives them more discovery if they decide to be on the Play Store.
After 18 months of operating Fortnite on Android outside of the Google Play Store, we’ve come to a basic realization:
Google puts software downloadable outside of Google Play at a disadvantage, through technical and business measures such as scary, repetitive security pop-ups for downloaded and updated software, restrictive manufacturer and carrier agreements and dealings, Google public relations characterizing third party software sources as malware, and new efforts such as Google Play Protect to outright block software obtained outside the Google Play store.
Because of this, we’ve launched Fortnite for Android on the Google Play Store. We’ll continue to operate the Epic Games App and Fortnite outside of Google Play, too.
We hope that Google will revise its policies and business dealings in the near future, so that all developers are free to reach and engage in commerce with customers on Android and in the Play Store through open services, including payment services, that can compete on a level playing field.