Each time you open up your Google Chrome browser to search for something, you may receive some annoying notifications on particular websites. This doesn’t mean that the website is harmful but it completely spoils the user experience and workflow. Thus, Google is now working on a new feature that will automatically block these notifications with the help of a quieter UI.
The new interface would be capable to block notifications on both desktop and mobile App and make it more of a user-friendly service for browsing. We all visit multiple websites on a daily basis and these notifications keep popping out whether we visit the site for the first time or while we are going through the site. These random pop-ups will be blocked by Chrome and a message will be displayed on the desktop/mobile screen saying ‘Notification blocked’.
This also makes it easier for the user to know when the pop-up is blocked so that they can be worry-free and browse the website without any distractions. Google explained this new functionality in the Chromium blog and said that after the Chrome 80 release, users will be able to opt-in to the new UI manually in Settings. In addition, the quieter UI will be automatically enabled for users under two conditions. First, for users who typically block notification permission requests and second, on sites with very low opt in rates. The automated enrollment will be enabled gradually after the release while we gather user and developer feedback.
Google also mentioned that they would be bringing more features to fight ads and malware that could attack users via the website notifications.