With the advent of mobile technologies, in the era when 5 billion people have access to mobile devices, we keep saying that we are still in the very beginning and the best is yet to come. Despite the fact many technologies develop exponentially, there must be a limit…or mustn’t?
The ubiquitous use of mobile apps makes both businesses and developers dependent on trends. Indeed, there’s nothing better than riding the trend to make money. The commercial direction of things may sound soulless, but that is the thirst for success that makes companies invest billions into scientific research, which eventually allows us to live longer and more comfortable lives.
Whether you are a business owner or just a mobile-minded individual, you should be aware of the emerging trends.
Mobile-Connected Internet of Things
First of all, let’s define the Internet of Things: basically, IoT is the concept of connecting things – coffee machines, cell phones, headphones, lamps, and any other wearable device or anything that strikes your imagination, including drills of oil rigs and airplane engines – to the Internet.
IoT has been growing for many years and will continue to grow. More custom IoT apps will be developed in both B2B and B2C mobile segments, whereas controlling household appliances with an app will become a reality in the vast majority of developed counties.
Increased Speed, Efficiency, and Personalization
Quicker mobile apps will allow users to get access to content almost immediately, regardless of its size. The client-orientation trend will also grow, as the more accurate the data, the greater the level of personalization.
An average user installs 35 applications but uses only 5 of them, which means brands have a room for improvement in both customization and target advertising. Increased efficiency and personalization of mobile apps contribute to brand awareness and loyalty, as well as instill trust in users, who are more prone to disclosing their personal data. Whether you are looking for recommended mobile casinos for Android users or extra-large men’s socks, you will get your personalized, trusted search results in the next decade.
More and more users reach for their smartphones when shopping online, so there’s no doubt M-commerce will retain its relevance.
- Chatbots. Though the existing bots are not as effective as real assistants, the difference will become less obvious. Nike, eBay, H&M use chatbots to treat clients: they track orders, send recommendations, and provide other personalized services. Since it’s clear that no manual support can handle an audience of 100 million people, the future is for the automated mobile assistants.
- Augmented reality (AR). Simply put, AR applies digital content to the physical world. This way you can visualize, for instance, the look of the new sofa in your living room. By the way, the technology is already used by IKEA and Eyerim.
- Advanced search. It’s much harder to browse on a mobile phone than on a PC, isn’t it? Considering that half the traffic comes from mobile devices, that’s a huge room for improvement.
Enterprise-Level Mobile Management
EMM consists of various tools used to refine business processes. It can be applied to financial management, security, and staff management via personalization and synchronization. Enterprises aren’t managed from mobile right now, but the possibility will emerge in the next decade via comprehensive management applications developed specifically for target companies.
That said, less amount of coding will be involved, as more developers will rely on third-party programming interfaces (APIs). Low-code platforms save money, reduce the number of bugs, and have greater accessibility. Take, for example, Uber: it uses Google, Twilio, SEndGrid and a few other ready-made technologies. No need to make things more complex than they are. No need to reinvent the wheel.
Last but not least, crypto applications will blow up the market. So if you are still thinking that bitcoin is a bubble that is going to burst and fade away, better reconsider it. Widespread crypto recognition is around the corner, and mobile developers are among the first to familiarize themselves with the technology.
The Bottom Line
Having surpassed the landmark of 5 billion mobile service users in 2017, the mobile industry is expected to add one more billion users by 2025 when mobile coverage will constitute 71% of the world’s population. But this time the growth will be driven mostly by developing countries, such as Indonesia, Bangladesh, China, Pakistan, as well as African and Latin American countries.
By and large, it’s impossible to make accurate predictions, as things always swerve from the planned direction. But the one thing is clear: mobile apps will grow in popularity, accessibility, flexibility, and personalization.