YouTube had introduced the direct messaging feature on its platform two years back in 2017. Since then, the feature has not seemed to go anywhere for the company and they have decided to discontinue it from September and said that they will be focusing more on public conversations via a blog post.
The messaging option was basically to help users share any video links easily with their friends or family members without having to open multiple Apps. It also supported group conversations in addition to the individual conversation. The most recent update for messages came in May 2018 when they had added the messaging feature to the desktop version of YouTube.
In the blog post, YouTube said that they will continue improving the comments, posts and Stories with new updates. However, they didn’t explaining their plans to kill messages apart from saying that they will be focusing on other elements of this video streaming platform.
The major reason for the end of Messages could be that it is under-utilized since the majority of the users are happy with messaging Apps like Messenger, WhatsApp, WeChat, iMessage and others.
The closure of messages on YouTube has made many young kids unhappy and they have commented angrily on the post after YouTube announced it. Seems like children enjoyed this feature on YouTube and used it daily to share videos with their friends.
Users could also make use of stickers, emojis and GIFs while messaging on YouTube. All of this will go away very soon and users will have to rely on traditional sharing methods via social media Apps.