Snapchat is constantly improving the user experience on the App and it has now become partners with JioSaavn in India making it easier for the users in this country to share their favorite music with family and friends. This means that if you are listening to a track on JioSaavn, you can quickly share it with anyone on your Snapchat and let them know about it.
We all share good music with our friends or family when we come across it on YouTube and streaming Apps like Spotify, Apple Music, etc. In India, JioSaavn has a good base of users who lsiten to Indian music including Bollywood and other regional songs. So, it is not hard to imagine that people will instantly share a track on Snapchat when they like it, making it much faster for the users who maybe using both JioSaavn and Snapchat.
Apart from easy music sharing, the partnership will also include new filters, Lenses and content by JioSaavn on Snapchat. So users can explore something interesting in the Discover section of the App that’s related to the music scene in India. Basically, this will boost the users for Snapchat in India and the users will be able to use different Lenses for various artists and music in the App.
Users will also be able to checkout Publisher Stories by JioSaavn which will highlight latest developments and releases of JioSaavn Artists. The Discover Page will also feature behind-the-scenes experiences with global artists and exclusive Snaps from concerts.