Twitter Reduces The Follow Limit To 400 Per Day

Twitter announced on their “Twitter Safety” handle today that the number of people each user can follow everyday has been reduced to 400 from 1000. This comes as a call to fight the spammers on this social media platform, for which the company is taking all measures possible. This will also benefit people who get annoyed with handling loads of followers every day or every week.

The Twitter Safety handle said:

Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follow each day from 1,000 to 400. Don’t worry, you’ll be just fine.

Yoel Roth, Twitter’s Head of Site Integrity said:

First things first: You can’t stop spam, bots, or other types of manipulation with rate limits alone. However, rate limits *do* make each spam account less effective, slower, and more expensive to operate.

Certain types of inorganic follow behavior, like follow churning (repeatedly following and unfollowing the same account in the hopes of growing your followers), are prohibited in the Twitter Rules. So we looked for thresholds of follows per day from the accounts that did this.

We found that nearly half of all accounts who made more than 400 follows per day were churning. That amounted to more than 20 million follows each day, and a high rate of blocks and spam reports — a clear signal that inorganic follows are super annoying.

Improving the health of Twitter is our top priority, and teams across the company are always working to refine these limits based on what we learn about spammer behavior and as malicious tactics evolve.