A new report by Consumer Intelligence Research Partners (CIRP) shows that the iPhone XR is still dominating iPhone shipments in the United States. This case was true in the last quarter as well and it continues to be the same for this quarter. Inspite of being the cheapest model among iPhone XS and iPhone XS Max, the iPhone XR has somehow managed to be a favorite among the consumers.
Josh Lowitz, CIRP Partner and Co-Founder said:
iPhone XR continues to dominate US iPhone sales. It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter. In the US, the newest iPhone models sold about as well as the newest models a year ago, at about 60% of total sales. Based on these trends, we estimate an Average Selling Price of around $800, a decrease from the previous quarter.
The report further states:
The percentage of iPhone buyers who paid up for increased storage grew to 38% [last] quarter from 33% in the year ago quarter. Based on the elevated pricing associated with larger storage, as well as the model mix sold in [first] quarter, we estimate Apple increased its ASP to well over $800.
Among US iPhone buyers in the quarter, 48% use paid iCloud storage […] 21% of iPhone buyers use the Apple Music streaming service, and 13% use the legacy iTunes music service. Apple Care warranties sell poorly, in light of the intense competition from mobile phone carriers, retailers, and other warranty providers.
Apart from the US, the iPhone XR also remains the number one selling phone in the UK.