The popular photo sharing platform Instagram is testing a new feature where the number of likes on a photo will be hidden from the people who view it. So, your followers won’t be able to see your likes and only you can see the likes for your post individually.
The company said that the reason for this change is that it wants the audience to only focus on the content of the post and not on the likes that it has received. The famous reverse engineer of Apps Jane Wong also posted about this new development on Twitter and said:
Instagram is testing hiding like count from audiences, as stated in the app: “We want your followers to focus on what you share, not how many likes your posts get”
Instagram spokesperson said:
We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who share a post will see the total number of likes it gets
We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.
It appears that there’s no plan to hide follower counts on user profiles, which are the true measure of popularity but also serve a purpose of distinguishing great content creators and assessing their worth to marketers. Hiding Likes could just put more of a spotlight on follower and comment counts. And even if users don’t see Like counts, they still massively impact the feed’s ranking algorithm, so creators will still have to battle for them to be seen.