Well for each one of you who wondered that Instagram’s Stories is almost the same as Snapchat’s Stories, you are absolutely right and that is what Instagram’s co-founders admitted in an interview conducted yesterday by Techcrunch. Kevin Systrom did not shy way while saying that they gave their user what they wanted and that is where the exact same replica of Snapchat Stories was included into Instagram.
For a long time, people’s profiles were filled with Snapchat links. It was clear people were trying to bridge the two products. So we gave them what they wanted.
Snapchat launched Stories in 2013. The feature wasn’t an immediate success, but eventually grew to prominence; as of Snap’s 2017 IPO, 25 percent of all Snaps captured were for Stories. Fueled by the growth of Our Stories, AR lenses, and a truly original feature in Stories, Snap’s users grew and analysts said it was poised for a user “explosion,” leading to the launch of a highly coveted IPO in 2017.
Instagram’s introduction of stories made the platform absolutely dominate Snapchat, even among their bread and butter users: teens. Now, not only is Stories one of the most popular features on Instagram, it is also central to Facebook.
At SXSW, Krieger said that Instagram introduced Stories to help people share “the moments between moments”; it was part of the company’s efforts to share less of a “narrow punctuated moment” of life. That might be true, but Systrom’s comments also make clear that Instagram developed stories for a much less esoteric reason: to keep their users from clicking those links over to Snapchat.