Many celebrities took to Instagram to express their concern about the fall in the number of followers, some saying that they lost almost a million followers in a day. The company was quick to take note of this situation and they got back by assuring that they are working on the bug fix and the update will available for the users today.
Some people started speculating about the incident, believing that the drastic cut in the followers could have been deliberately done by Instagram. This is because the company has recently announced that it is going to act against third party Apps that generate fake likes and followers for Instagram users.
Twitter saw an overflow of celeb complaints:
why did I just lose over half a million followers @instagram wyd sis – James Charles
so I just lost like 4K on Instagram and it unfollowed like 100 people within a matter of minutes? what’s going on 😩 like I’m not mad about my follower count cause I’d rather have less spam followers and better engagement but like why is it unfollowing people?! – Stephanie Duran
INSTAGRAM FOLLOWER CULL 📉
Last night Instagram removed inactive / bot accounts from all accounts, globally. I’ve woken up to an inbox full of messages from concerned people / influences and brands who have in some cases, lost millions of followers while they were asleep!🤭😅 – Steve Bartlett
Instagram responded back on Twitter:
We’re aware of an issue that is causing a change in account follower numbers for some people right now. We’re working to resolve this as quickly as possible.
Update: we’re expecting to have this issue resolved by 9 a.m. PST tomorrow. We understand this is frustrating, and our team is hard at work to get things back to normal.